PROJECT PRIMER AI

The Marketing Machine that transforms scattered client research into the powerful belief-shifting content that actually drives sales

The customer-sourced marketing system that transforms research into evidence-based persuasion—turning "words on a page" into launches that actually sell.

Regular Price: $197

Today's Price: $97

STEP ONEYour Info
STEP TWOBilling

PROJECT PRIMER AI

The Marketing Machine that transforms scattered client research into the powerful belief-shifting content that actually drives sales

The customer-sourced marketing system that transforms research into evidence-based persuasion—turning "words on a page" into launches that actually sell.

Regular Price: $197

Today's Price: $97

STEP ONEYour Info
STEP TWOBilling

​​Here’s why every online business owner needs Project Primer AI as a fundamental launch step BEFORE you start the planning and writing:

  • Identify exactly what your audience needs to believe so your offer feels like the only logical next step (the psychology beneath the sale)

  • Generate all the thought-provoking content for your pre-launch emails, socials, and sales copy that primes your audience to buy

  • Automatically extract the honest mindset shifts needed + the emotional triggers that convert your copy 

  • Create both the logical framework AND emotional journey that guides prospects to 'yes'

Once you have these marketing angles, you’ll then weave them into every element of your launch.

​​Here’s why every online business owner needs Project Primer AI as a fundamental launch step BEFORE you start the planning and writing:

  • Identify exactly what your audience needs to believe so your offer feels like the only logical next step (the psychology beneath the sale)

  • Generate all the thought-provoking content for your pre-launch emails, socials, and sales copy that primes your audience to buy

  • Automatically extract the honest mindset shifts needed + the emotional triggers that convert your copy 

  • Create both the logical framework AND emotional journey that guides prospects to 'yes'

Once you have these marketing angles, you’ll then weave them into every element of your launch.

Watch the video to hear all about the

extras, unlimited access, and bonuses: 

After writing campaigns that have generated millions in revenue, I've discovered the uncomfortable truth:

The research phase is where 90% of marketing projects succeed or fail—yet it's the step most people rush through or skip entirely.

Project Primer AI changes that.

This ain’t no shoddy AI writing tool spitting out robotic copy or Frankensteined messaging. It's the evidence-based persuasion engine that:

  • Transforms messy research into clear, compelling sales arguments

  • Organizes customer language into persuasive messaging frameworks

  • Maps the exact transformation your audience craves

  • Identifies and neutralizes the hidden objections killing your sales

All before you write a single word.

After writing campaigns that have generated millions in revenue, I've discovered the uncomfortable truth:

The research phase is where 90% of marketing projects succeed or fail—yet it's the step most people rush through or skip entirely.

Project Primer AI changes that.

This ain’t no shoddy AI writing tool spitting out robotic copy or Frankensteined messaging. It's the evidence-based persuasion engine that:

  • Transforms messy research into clear, compelling sales arguments

  • Organizes customer language into persuasive messaging frameworks

  • Maps the exact transformation your audience craves

  • Identifies and neutralizes the hidden objections killing your sales

All before you write a single word.

Here’s what this system will provide you with for every offer you sell:

Sale Argument Strategy Brief — The evidence-based persuasion backbone that structures your entire sales message (the exact framework behind my highest-converting launches that takes you seconds to implement)

  • Audience Deep Dive System — Go beyond demographics to identify the emotional triggers that actually drive buying decisions through customer-sourced marketing insights

  • Before & After Transformation Map — Visualize and articulate the journey your audience desperately wants to take (this alone can double conversion rates)

  • Voice of Customer Language Bank — Extract and organize the exact phrases your audience uses for precision-targeted marketing that resonates

  • Objection Breakthroughs — Transform sales-killing hesitations into powerful reasons to purchase (and say it the right way - this is key)

  • Social Proof Analysis — Organize and strategically deploy testimonials for maximum marketing impact

  • Competitive Edge Overview — Clearly articulate why your offer is the only logical choice using customer-sourced differentiation

  • Gap Identifier System — Pinpoint missing information before you start writing (preventing the dreaded mid-project scramble)

  • Client Voice & Personality Blueprint — Ensure your marketing maintains authentic voice while still driving conversions

  • Pointed Pre-launch Content - Uncover the thought leadership and belief-shifting content needed to deliver a winning pre-launch

This is the work the transforms all aspects of your sales copy - you'll plug it into your sales pages, email campaigns, social posts, and ads. 

Here’s what this system will provide you with for every offer you sell:

Sale Argument Strategy Brief — The evidence-based persuasion backbone that structures your entire sales message (the exact framework behind my highest-converting launches that takes you seconds to implement)

  • Audience Deep Dive System — Go beyond demographics to identify the emotional triggers that actually drive buying decisions through customer-sourced marketing insights

  • Before & After Transformation Map — Visualize and articulate the journey your audience desperately wants to take (this alone can double conversion rates)

  • Voice of Customer Language Bank — Extract and organize the exact phrases your audience uses for precision-targeted marketing that resonates

  • Objection Breakthroughs — Transform sales-killing hesitations into powerful reasons to purchase (and say it the right way - this is key)

  • Social Proof Analysis — Organize and strategically deploy testimonials for maximum marketing impact

  • Competitive Edge Overview — Clearly articulate why your offer is the only logical choice using customer-sourced differentiation

  • Gap Identifier System — Pinpoint missing information before you start writing (preventing the dreaded mid-project scramble)

  • Client Voice & Personality Blueprint — Ensure your marketing maintains authentic voice while still driving conversions

  • Pointed Pre-launch Content - Uncover the thought leadership and belief-shifting content needed to deliver winning pre-launch content

This is the work the transforms all aspects of your sales copy - you'll plug it into your sales pages, email campaigns, social posts, and ads for each offer you launch.

YOU NEED THIS IF:

[For Copywriters]...

  • You want to show up with evidence-based persuasion that positions you as a strategic marketing expert

  • You want to charge premium rates but need the proven conversion deliverables that justify them

  • You know you don't need another AI writing tool—you need to think like a marketing strategist with the right foundations and systems for breakthrough client launches 

[For Course Creators]...

  • You have an abundance of great customer feedback, but struggling to extract the insights that will actually drive sales

  • You want honest marketing that resonates—not the gross, hyped-up AI copy that makes you cringe when you read it

  • You know your program genuinely helps people, and you crave copy that communicates that value authentically

YOU NEED THIS IF:

[For Copywriters]...

  • You want to show up with evidence-based persuasion that positions you as a strategic marketing expert

  • You want to charge premium rates but need the proven conversion deliverables that justify them

  • You know you don't need another AI writing tool—you need to think like a marketing strategist with the right foundations and systems for breakthrough client launches 

[For Course Creators]...

  • You have an abundance of great customer feedback, but struggling to extract the insights that will actually drive sales

  • You want honest marketing that resonates—not the gross, hyped-up AI copy that makes you cringe when you read it

  • You know your program genuinely helps people, and you crave copy that communicates that value authentically

THE TRANSFORMATION:

"I went from scattered research to complete customer-sourced marketing clarity in a single afternoon."

That's what happens when you use Project Primer AI.

Instead of staring at interview transcripts wondering what matters, you'll have a comprehensive Sales Copy Marketing Brief that outlines exactly:

  • What your audience truly wants (based on evidence, not assumptions)

  • Which objections are actually stopping sales (and how to counter them with evidence-based persuasion)

  • The most compelling transformation to focus on in your marketing

  • How to position against competitors using customer-sourced differentiation

  • Which customer language triggers the strongest emotional response in marketing

....All with ready to use copy, primed for conversions.

For copywriters, it's like having a strategic marketing director help you organize your thoughts before you write—turning you from order-taker to trusted advisor overnight.

For course creators, it's like extracting the marketing brilliance from your jumbled expertise and organizing it into a sales argument that actually connects.

Whether you're writing for clients or yourself, Project Primer AI gives you the confidence to know your marketing is working before you ever hit publish.

THE TRANSFORMATION:

"I went from scattered research to complete customer-sourced marketing clarity in a single afternoon."

That's what happens when you use Project Primer AI.

Instead of staring at interview transcripts wondering what matters, you'll have a comprehensive Sales Copy Marketing Brief that outlines exactly:

  • What your audience truly wants (based on evidence, not assumptions)

  • Which objections are actually stopping sales (and how to counter them with evidence-based persuasion)

  • The most compelling transformation to focus on in your marketing

  • How to position against competitors using customer-sourced differentiation

  • Which customer language triggers the strongest emotional response in marketing

....All with ready to use copy, primed for conversions.

All before you write a single word.

For copywriters, it's like having a strategic marketing director help you organize your thoughts before you write—turning you from order-taker to trusted advisor overnight.

For course creators, it's like extracting the marketing brilliance from your jumbled expertise and organizing it into a sales argument that actually connects.

Whether you're writing for clients or yourself, Project Primer AI gives you the confidence to know your marketing is working before you ever hit publish.

EXTRACT THE MARKETING MAGIC THAT DRIVES SALES

“Okay, I gotta say this… I love the Custom GPT - Sales Copy Strategy Brief. Seriously, before I found it (and Dani), I spent months trying to figure out my one big idea. I kept getting stuck, especially with my Rule of One report. I was constantly wondering, "Am I doing this right?"...

Having Dani's brain inside these docs is such a big relief for me. I feel so much more confident and at ease with the output.

And the best part is that it showed me a few new angles I hadn’t thought of, those “oh wow” marketing insights that are instantly making my sales copy even stronger.”

- Srideepa Selvam

EXTRACT THE MARKETING MAGIC THAT DRIVES SALES

- Srideepa Selvam

“Okay, I gotta say this… I love the Custom GPT - Sales Copy Strategy Brief. Seriously, before I found it (and Dani), I spent months trying to figure out my one big idea. I kept getting stuck, especially with my Rule of One report. I was constantly wondering, "Am I doing this right?"...

Having Dani's brain inside these docs is such a big relief for me. I feel so much more confident and at ease with the output.

And the best part is that it showed me a few new angles I hadn’t thought of, those “oh wow” marketing insights that are instantly making my sales copy even stronger.”

WHAT'S INCLUDED:

Custom Project Primer GPT — A specialized ChatGPT that guides you through creating your marketing brief (works with both free or paid ChatGPT)

✓ Four Core Documents:

  • The Questions - Step-by-step questions to send to your email list AND to ask on research calls, so you’re gathering exactly what you need

  • The Research Playbook — Preliminary briefing to extract the insights that matter

  • The Project Primer Doc — Framework for organizing your customer-sourced insights

  • The Final Findings Doc — Official rinse & repeat doc for your completed marketing strategy

Implementation Videos — Step-by-step tutorials showing you how to use the system

Real-World Examples — See how the process works with actual marketing projects

Questions? Email us at [email protected] — we're here to help!

P.S. The difference between "words on a page" and "marketing that converts" isn't better writing—it's better research. Project Primer AI transforms how you approach every customer-sourced marketing message you create. Because when you nail the psychological elements BEFORE you write, the writing finally does what it's supposed to do: convert.

WHAT'S INCLUDED:

Custom Project Primer GPT — A specialized ChatGPT that guides you through creating your marketing brief (works with both free or paid ChatGPT)

✓ Four Core Documents:

  • The Questions - Step-by-step questions to send to your email list AND to ask on research calls, so you’re gathering exactly what you need

  • The Research Playbook — Preliminary briefing to extract the insights that matter

  • The Project Primer Doc — Framework for organizing your customer-sourced insights

  • The Final Findings Doc — Official rinse & repeat doc for your completed marketing strategy

Implementation Videos — Step-by-step tutorials showing you how to use the system

Real-World Examples — See how the process works with actual marketing projects

Questions? Email us at [email protected] — we're here to help!

P.S. The difference between "words on a page" and "marketing that converts" isn't better writing—it's better research.
Project Primer AI transforms how you approach every customer-sourced marketing message you create.
Because when you nail the psychological elements BEFORE you write, the writing finally does what it's supposed to do: convert.

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